Campaign identity created for Büyük Kaçış (The Grand Escape)—a Turkish Shot on iPhone spot. The film features a skater who zooms through Istanbul's Grand Bazaar, one of the world's oldest and largest covered markets. The typography is inspired by the architecture of the location, the many archways that tunnel through the market, and the graphic mazes are a nod to the classic patterns found in the tilework around the bazaar. The identity was also meant to double as a film poster, to hint at someone trying to escape a large maze.