Branded the exhibition identity for Netflix: The Massacre of Kingdom. Artifacts of the Undead.
Kingdom (킹덤), was Netflix's first original Korean series which premiered in 2019 to critical acclaim. To build hype around season 2, we created an exhibition that treated the historical drama's plotline as factual history. Props and set pieces were recreated with painstaking detail, in addition to whole newly 'artifacts' made using traditional techniques authentic to the time period. The biggest stunt was having some of the actors from the show reprise their roles as the 'living undead'. Visitors were able to view them safely behind glass, kept dormant in temperature controlled tanks, true to the the narrative lore. The event sold out in 24 hours.
Official promo video here
ECD: Scott Dungate
Creative Director: Jordi Luna
Art Director: Sol Oh
Copywriters: So Hyun An, Devin Altman, Max Cameron
Head of Production: Kerli Teo
Agency Producers: Jennifer Chien, Siyun Kim
Account Team: Shinya Kamata, Ara Jo, Liwon Kim, Yurie Wiles, Ryan Johnson
Comms Planner: Justin Lam
Editors: Jacob Kim, Eiji Iwakawa, Vinod Vijayasankaran
Designer: Donna Kwon
Managing Director: Ryan Fisher
Production Company: sketchedSpace; Revolver
Artistic/Experiential Director: The Glue Society
Managing Director/Co-Owner: Michael Ritchie (Revolver)
Executive Producer/Partner: Pip Smart (Revolver)
Executive Producer: Aaron Younglae Cho (sketchedSpace), Jasmin Helliar (Revolver)
Production Managers: Jane JaeEun Lee, Woobin Jang (sketchedSpace)
Production Assistants: Jongmin Jung, Sara Jiwon Liu (sketchedSpace)
Illustration Artist: Yeon Bun
Sound Design/Music: Massive Music; Factory Studios
Sound Designers: Tamon Fujimi, Junya Terui, Rick Sakurai, Yuhki Kurihara, Sayaka Ryuzaki (Mockumentary); Jon Clarke, Lou Ellen (360 Video); Jiwon Lee (Experiential)
Web Development: Edward Kim
Print Design: Yoobin Park, Seunghyun Lee
Photography: Kyung Roh
Producer: Nam Cho
Actress: Song Kyung-A
VO: David Riley