Developed the packaging system and helped design the website.

beautiful people (a premium Japanese fashion house) believe your stuff should make you feel something. They collaborated with Wieden+Kennedy to create a new sub-label and product line designed to deliver different human emotions. beautiful people feels explores this with products that are inventive and fun (think: totes that inflate into a pillow, beanies that double as sleeping masks, slippers that heat up to keep your feet toasty).